Viewpoints Guarantee

Understanding your needs is Viewpoints’ first priority.


A customized, opinion or market research strategy to meet those needs — within your budget and timeline — is your guarantee that Viewpoints is committed to personalized service with built-in flexibility.

Polling, surveys and focus groups – that’s what we know. Our job is to help you use these tools to your strategic advantage – whether you are in business, in government, in an organization, association, a union, or in politics.

We explore why people make decisions to buy a product or use a service, attend an event, act on an opinion, favour certain policies, or donate to a particular cause.

One of the firm’s principals oversees every project, ensuring that you will get the information, analysis and recommendations you need to make key decisions.

Since 1986, Viewpoints’ team of experts has delivered the best in information, insight and advice to clients across Canada and in the U.S.

We trust Viewpoints to get the job done for us - on time, every time.

– Bill Crawford – Coordinator Communications and Government Liaison – Manitoba Nurses Union

Viewpoints Research can answer those questions. Discover how we do it.