to give you the advantage.
Our team of experts conduct customized surveys, focus groups in-person and online, and interviews to deliver the strategic insights that our clients count on.
With decades of experience, we know how to read the room and ask the right questions. Our research gives our clients a better understanding of how people think, what people do, what motivates them – and how to change it.
Explore ideas, get reactions, test concepts, find your best message and refine your creative. With our team’s expertise in recruiting the right participants and facilitating the best conversations, you can hear people speak, see how they react, and explore what they say. Qualitative research allows you to test language, gauge your audience’s emotional responses, and gain a deeper understanding of how people feel. Our moderators conduct focus groups online or in-person across Canada. And when the groups wrap up, we deliver unique strategic insights you won’t get anywhere else.