Opinion & Market Research

Viewpoints puts the latest quantitative and qualitative research methods, analytical techniques and equipment to work for you.


Whether your goal is to enhance your marketing, fundraising, employee or member relations, refine a product design, make a decision, or develop effective policies and programs, the experts at Viewpoints can help.

Our firm has extensive experience in all facets of opinion and market research. We are particularly proud of our track record in employee, membership and customer satisfaction research and campaign surveys.

Our research results meet the most rigorous scientific standards and are presented to you in clear, concise and easy-to-read reports. Insightful and useable results – that is Viewpoints’ trademark.

Research Tool Kit
– Surveys and Polling
– Focus Groups
– Individual Executive Interviews
– On-Site Intercept Interviews
– Website Testing

Services Summary
Print Version – Click here to download PDF summary of Viewpoints services and expertise

Over the many years that we've worked with Viewpoints, we've valued their service, advice and insights.

– Stephen Howard – Communications Officer – B.C. Government and Service Employees’ Union

Viewpoints Research can answer those questions. Discover how we do it.