Insights
HEU makes headlines on National Care Aides Day
Viewpoints Research partnered with the Hospital Employees’ Union (HEU) to conduct a survey of care aide members. We dove into their workplace experiences, and learned that care aides are facing stress, dealing with constant aggression, and are worked off their feet –...
Polling vs. Surveys
In today's data-driven world, understanding public opinion has never been more crucial. When it comes to collecting data, two common terms often cause confusion: "polling" and "surveys." While they might seem interchangeable, there are subtle yet significant...
Final Viewpoints poll reinforces Chow’s lead
Viewpoints Research has released the results of its latest survey for the Toronto mayoral by-election. The survey shows Olivia Chow has maintained her commanding lead in the final days of the campaign. According to the survey, Olivia Chow holds 35% support among...
Chow’s lead grows in new Viewpoints poll
Viewpoints Research has released the results of its latest survey for the Toronto mayoral by-election. The survey shows Olivia Chow’s lead growing, and sheds light on Torontonians’ opinions about how they want their next Mayor to interact with Premier Ford. Results of...
The Return of In-Person Focus Groups: Balancing the Benefits of Online and In-Person Research
In 2020, the COVID-19 pandemic transformed the way we work and interact, forcing us into a virtual realm of endless Zoom meetings and remote collaboration. But after three long years of "you're on mute," we're excited to announce that in-person focus groups are making...
Chow leads Mayoral race in new Viewpoints poll
Viewpoints Research has released the results of their latest survey for the Toronto mayoral by-election. The survey shows Chow leading among all other candidates, and it also sheds light on Torontonians’ attitudes towards change in the upcoming by-election. According...
Leveraging Polling in the Media: The Saskatchewan Teachers’ Federation
At Viewpoints, we strive to assist our clients in maximizing the impact of their research. Recently the Saskatchewan Teachers' Federation (STF) effectively leveraged polling to generate significant media coverage and bring their issues to the forefront. By employing a...