Insights

Viewpoints Research partnered with the Hospital Employees’ Union (HEU) to conduct a survey of care aide members. We dove into their workplace experiences, and learned that care aides are facing stress, dealing with constant aggression, and are worked off their feet –...

In today's data-driven world, understanding public opinion has never been more crucial. When it comes to collecting data, two common terms often cause confusion: "polling" and "surveys." While they might seem interchangeable, there are subtle yet significant...

Viewpoints Research has released the results of its latest survey for the Toronto mayoral by-election. The survey shows Olivia Chow has maintained her commanding lead in the final days of the campaign. According to the survey, Olivia Chow holds 35% support among...

Viewpoints Research has released the results of its latest survey for the Toronto mayoral by-election. The survey shows Olivia Chow’s lead growing, and sheds light on Torontonians’ opinions about how they want their next Mayor to interact with Premier Ford. Results of...

In 2020, the COVID-19 pandemic transformed the way we work and interact, forcing us into a virtual realm of endless Zoom meetings and remote collaboration. But after three long years of "you're on mute," we're excited to announce that in-person focus groups are making...

Viewpoints Research has released the results of their latest survey for the Toronto mayoral by-election. The survey shows Chow leading among all other candidates, and it also sheds light on Torontonians’ attitudes towards change in the upcoming by-election. According...

At Viewpoints, we strive to assist our clients in maximizing the impact of their research. Recently the Saskatchewan Teachers' Federation (STF) effectively leveraged polling to generate significant media coverage and bring their issues to the forefront. By employing a...