Viewpoints Research has released the results of their latest survey for the Toronto mayoral by-election. The survey shows Chow leading among all other candidates, and it also sheds light on Torontonians’ attitudes towards change in the upcoming by-election.

According to the results, Olivia Chow holds a lead with 32% of decided voters. Following Chow, Mark Saunders garners 19% support, Brad Bradford at 15%, Josh Matlow at 11%, Ana Bailão at 10%, Mitzie Hunter at 6%, and ‘Someone else’ received 8% support.

The survey also tested arguments about changing direction at City Hall. 71% agreed ‘This by-election for mayor is an opportunity to bring change to City Hall’ while 20% more closely agreed ‘Now is not the time to change direction at City Hall’.

“This survey reveals that Olivia Chow has established an early lead and the majority of Torontonians see this by-election as an opportunity to bring change to City Hall,” said James Valcke, Director of Research and Strategy for Viewpoints Research.

All survey respondents said they intended to vote in the upcoming by-election. The survey included quotas to ensure responses proportionately reflect the actual distribution of voters across the regions of the city. The survey was conducted online with 400 Torontonians aged 18 and over, from April 29th to May 2nd. The margin of error for an equivalent random sample of the same size is +/- 4.9%, 19 times out of 20, which provides statistically significant results. This survey was commissioned by the Broadbent Institute.


James Valcke, Director of Research and Strategy


About Viewpoints Research

For 35 years Viewpoints has specialized in providing surveys, polling and focus group research to governments, public institutions, professional associations, and charitable and non-profits. Viewpoints has also provided research to federal, provincial and municipal election campaigns.